Search Engine Optimisation (SEO) for surgeons
SEO is one of those words that many people have heard of but aren’t too sure what it is, in simple it means making your website rank highly in search engine results and stands for Search Engine Optimisation. However it’s ‘much harder than it looks’, as one would say. SEO is a true skill that involves a lot of work behind-the-scenes that you’ll never see, you’ll only ever see the results.
It’s imperative to ensure that once you have a website made, it’s then has a continual SEO focus on specific keywords, otherwise all your hard-earned money is going down the drain since no-one will be able to find your website when they search online. The site will of course appear for very basic terms such as your name, but if you offer a specialist treatment and you haven’t had SEO implemented, it’s unlikely anyone will be able to find that treatment after a basic search online. This is why having SEO on your website is so important.