Search Engine Optimisation (SEO) for surgeons

SEO is one of those words that many people have heard of but aren’t too sure what it is, in simple it means making your website rank highly in search engine results and stands for Search Engine Optimisation. However it’s ‘much harder than it looks’, as one would say. SEO is a true skill that involves a lot of work behind-the-scenes that you’ll never see, you’ll only ever see the results.

It’s imperative to ensure that once you have a website made, it’s then has a continual SEO focus on specific keywords, otherwise all your hard-earned money is going down the drain since no-one will be able to find your website when they search online. The site will of course appear for very basic terms such as your name, but if you offer a specialist treatment and you haven’t had SEO implemented, it’s unlikely anyone will be able to find that treatment after a basic search online. This is why having SEO on your website is so important.

SEO Services for Surgeons

SEO provides your website with specific code and page creation which adheres to all the latest Google algorithms.

SEO Audit

If you’re coming to us with a website built by another company then the very first thing we’ll do is an SEO audit. This allows us to check how your website has been built and how well it’s had SEO implemented, if at all. From here we’ll tell you where we can improve the SEO and make a plan.

Keywords & Terms

Once we have a solid idea of what terms you want the website to rank for, we will implement an SEO plan for a set duration and then get to work creating dedicated pages on the website with the sole focus of ranking for each specific term. SEO is a long-term solution and will see results within months.

Analysis Report

Once the SEO is implemented we are then able to provide you with exact figures of how many people have visited the website for certain terms and show the increase in traffic to the website. This also provides us with an endless list of data including pages visited, duration, acquisition etc.

Be Found Online Via Search Engines

‘Why do I need to worry about being visible on search engines anyway?’ many people have asked. Well, there’s many reasons but the simple fact is this – there are 5.5 billion searches per day on Google. It’s that simple. Everyone uses search engines to find something and if your website doesn’t have SEO implemented for specific terms then it won’t be found online.

Whether we have already built your website or you’re joining us already with a website made elsewhere, we will focus our attention on specific terms and ensure your website ranks highly in search engines for that term. For example, if you’re a surgeon based in London and want to appear highly when someone searches ‘Spinal Surgeon in London’ then we will focus all our efforts on making a dedicated page on your website rank for this exact term.